Founded by applied behavioral researchers at Duke University, the Behavior Shop brings the science and its applications to companies who want to build better products and services for human behavior.

 

Founded in 2017, the Behavior Shop emerged from a clear need and desire within industry to better understand human behavior. The Behavior Shop consulting team has deep expertise in bringing behavioral insights to life in fun, easy, and resonating ways.

 

Founding Partners

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Aline Holzworth

Founding Partner

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Ting Jiang

Founding Partner

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Mariel Beasley

Founding Partner

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Jan Willem Lindemans

Founding Partner

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Jamie Foehl

Founding Partner

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Julie O’Brien

Founding Partner